Pet ownership is one of the few things that transcends generational lines in today’s workplace. From avocado-toast-loving twenty-somethings to empty nesters, people of all ages can agree that their furry (or feathered) friends are family. As employees of all ages seek benefits that reflect their lifestyles and values, one workplace offering continues to gain traction: pet benefits.

Why Pet Benefits Matter More Than Ever

It’s no secret that pet ownership has soared in recent years. According to the American Pet Products Association (APPA), about 94 million households now own at least one pet, up from 82 million in 2023.

Although pet ownership brings joy, it also comes with financial and emotional responsibility. Increasingly, owners are turning to their employers for help in managing the load. A 2025 survey by Pet Benefit Solutions found that:

• 85% of employees want pet-related benefits as part of their voluntary benefits package.
• 64% say their current employer doesn’t offer any pet-related benefits.
• 68% are dissatisfied with the support they receive as pet parents at work.

That gap between what employees want and what employers provide presents an opportunity for companies to offer meaningful, low-cost employee benefits.

The Cost of Pet Parenthood Is Rising

Veterinary costs have gone up, and employees are feeling the pressure. While caring for a pet has always come with financial responsibilities, economic uncertainty and inflation have made routine and emergency care costlier than ever. In fact, 40% of employees surveyed by Pet Benefit Solutions said veterinary expenses were an overwhelming concern, with pet food costs not far behind.

According to the American Veterinary Medical Association, several factors are driving the rising costs:

• Higher prices for medical supplies, medications, and diagnostics
• Increased operating costs for clinics, including staffing and utilities
• Advances in veterinary technology that improve pet health but come at a cost
• Longer pet lifespans, which often mean more complex care needs over time

While the number of insured pets has steadily increased in recent years, many families are still navigating pet-care costs on their own. Employers can ease the burden by offering access to pet insurance and wellness plans, discounts on pet care, and pet-friendly workplace policies.

This simple step gives employees peace of mind so they can focus on their work without the nagging fear of unexpected vet bills. Over time, these kinds of workplace benefits can foster job satisfaction and retention while reducing absenteeism and overall stress.

A Benefit That Appeals to All

Pet benefits are rare in that they have universal appeal across generations. Unlike childcare stipends or commuter benefits, they’re not tied to one life stage or lifestyle.

Younger Employees: Passionate Pet Parents

Gen Z and Millennials are especially pet focused. APPA data shows that 70% of Gen Z pet owners now have more than one pet.

Gen X and Boomers: Longtime Pet Lovers

Older generations may not label themselves “pet parents,” but they’ve long relied on pets for companionship, especially as children leave home. Employee benefits that support these bonds can build loyalty at any age.

Voluntary Pet Benefits: High Value, Low Cost

Human resources leaders agree: Pets are good for the workplace. The APPA notes that 80% of HR professionals and leaders say a pet-friendly workplace helps them recruit and retain top talent. Meanwhile, 75% believe it helps support return-to-work efforts.

Moreover, employees increasingly expect more than competitive pay; they want benefits packages that consider every family member, including pets.

With voluntary pet benefits, you can meet employees where they are. Because pet benefits are employee-paid and easy to administer, there’s minimal risk to the employer and high perceived value among team members.

Plans may include:

• Pet insurance for accidents and illness
• Wellness bundles covering exams, vaccines, and dental cleanings
• Discount plans for pet food, meds, and care supplies
• “Pawternity” leave or bereavement time
• 24/7 telehealth access to licensed vets

According to the Pet Benefit Solutions survey, 66% of employees have asked about pet benefits more than once. That kind of repeated inquiry shows not just interest but also unmet demand.

Making Pet Benefits Easy to Offer

Whether you’re an HR leader or a broker, Pet Benefit Solutions makes it easy to tailor offerings to every pet parent’s needs. We’re proud to be the only voluntary benefits provider that specializes in both pet insurance and alternatives and boast the industry’s highest enrollment and renewal rates. Low rates, comprehensive coverage, and versatile plans are just a few of the advantages we offer.

To learn more about implementing pet benefits in your workplace, visit Pet Benefit Solutions today. We offer a variety of plan options and a pet-loving crew that’s committed to guiding you and your team through every step of implementation and launch