Wishbone Advantage leads the pack with a budget-friendly, PPO-style pet insurance plan that’s structured like human health care. It’s not only familiar and easy to use, but gives back in ways other pet insurance plans simply don’t offer.  

For brokers and employers looking to stand out in a saturated market, Wishbone Advantage is a welcome breath of fresh air, driving higher enrollment rates, increasing employee satisfaction, and improving retention. For employees, it provides the flexibility and value they’ve been asking for, at prices that won’t break the bank.

The Best of Both Worlds

Wishbone Advantage uses a national veterinary network to make it more affordable for employees to protect their pet’s health and their finances. While members have complete freedom to visit a trusted veterinarian of their choice, they can maximize their savings with bonus reimbursements and instant discounts at in-network vets. 

The added savings help take the sting out of rising pet care costs that have jumped 22.8% in the last three years. According to the American Pet Products Association, $152.8 billion was spent on pet care in 2024, with vet care and product sales coming in at 39.8 billion alone.  

“We were deeply concerned about the difficulties hardworking pet parents have in affording necessary veterinary care,” relates Rachel Ostreicher, COO of Pet Benefit Solutions. “Wishbone Advantage was created with built-in savings that deliver higher value than other pet insurance plans. It’s a lifesaver for pet parents struggling to make ends meet and care for every member of their family – including their beloved animal companions.”

The Advantage of Choice

Despite the increasing demand for pet-related benefits in the workplace, the industry has been slow to respond with options that meet the diverse needs of today’s pet families. Though much has changed in the benefits world, the traditional pet insurance model has stayed the same.

“Most pet plans feel outdated, have limited value, and fail to stand out in a competitive market,” states Bryce Liggins, VP of Marketing at Pet Benefit Solutions. “Wishbone Advantage changes that. It’s the start of a new era in pet insurance.”

Wishbone Advantage offers everything pet parents have come to expect from a best-in-class pet plan: essential coverage for accidents and illnesses at any U.S. based licensed vet, plus lower deductibles and higher annual limits than most pet health insurance plans. Members also get free 24/7 pet telehealth and a lost pet recovery service.

But what really sets Wishbone Advantage apart is the added value of the PPO-style plan:

• Access to a national network of trusted veterinary providers
• 10% bonus reimbursements at in-network vets
• Instant 25% discounts on in-house medical services at in-network vets (covers pre-existing conditions and older pets)

Members can also choose to enroll in Wishbone Wellness, Pet Benefit Solutions’ standalone pet wellness plan. It offers two levels of flat-rate reimbursement plans to help pay for routine pet care like vaccinations, annual exams, preventatives, and more. It’s one of the only pet wellness plans that lets employees enroll separately from accident and illness insurance. 

A Win for Brokers, Employers, and Pet Owners

Pet benefits used to be a fringe benefit offered by a few companies here and there. It’s now one of the most requested voluntary benefits, coming in at number four on the Goldman Sachs must-have benefits list. That should come as no surprise considering 66% of U.S. households now own at least one pet. 

In fact, a recent human resources survey revealed that 85% of employees expressed interest in having pet benefits as a part of their voluntary benefits package. Yet only 36% received any pet-related benefits from their employer. That’s a significant gap that should have employers and brokers sitting up and taking notice. 

Why?

The last few years have seen increasing employee talent and retention challenges, with 54% of HR professionals saying the labor shortage is getting worse (SHRM State of the Workplace Report). To add to the problem, a 2024 study by Aflac revealed that over 3 out of 5 employees contemplated leaving their current job for one with better benefits, even if it meant taking a pay cut.

Pet benefits provide a cost-effective, easy-to-implement solution – and human resource leaders agree. According to a report by the Human Animal Bond Research Institute (HABRI), ​82%​ of HR leaders believe becoming pet friendly will help to recruit and retain the best talent, and 87%​ believe pet insurance shows care and concern for employees and their families.

It’s clear that pet benefits are no longer just a nice-to-have perk, but an essential component of a competitive benefits package and a key driver of employee satisfaction and retention. 

Backed by the Pet Experts: Pet Benefit Solutions

Wishbone Advantage doesn’t just deliver exceptional value for pet owners. It comes supported by the experienced team at Pet Benefit Solutions, the only voluntary benefits provider focused exclusively on pet insurance and pet insurance alternatives. They’re already partners with the nation’s top insurance brokers, and serve well over 6,000 companies throughout the U.S., with groups enrolling on every major benefits platform. 

Pet Benefit Solutions offers a simple proposal process and seamless implementation with hands-on support from dedicated account managers. Every Wishbone Advantage plan comes with custom employee communications materials, a full-service administrative portal, and a fast online claims process. 

“We’ve made our plans extremely easy to set-up and administer,” says Ms. Ostreicher. “It’s all part of our mission to help pet parents afford quality care for their treasured family members. Because caring for our pets shouldn’t be complicated – it should be a straightforward path to peace of mind.”

To learn more about our plans, set up a time to chat, or request a custom proposal today.